Slot Machine positioning
by Lucy on December 3rd, 2016
Books have been said on this item, and the debates and discourse about where the "hot" video slots are placed in the casino are still intense – more than 60 yrs after slot machine games were 1st installed in gambling dens.
The traditional rule is that the better slot machine games were put just inside the main entrance of the casino; so that individuals passing by would see real jackpot winners and be enthralled to come unto the gaming floor and play. Our perspective is that this is no longer true.
Almost all of the big name casinos today are grand complexes … you no longer can see inside from the sidewalk, so there is no longer a reason to have the ‘loose’ slots close-by any exits.
An additional traditional rule is that loose slot machine games are located on the major aisles in the casinos, again so that more folks could see winning jackpots and be motivated to play. Importantly though, we find that this also isn’t a universal rule any more.
What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slots at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!
Today, casinos are constantly changing their perspective about where to place the loose slot machine games.
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